Description
Women’s 12 Week Fitness Challenge – Starts Monday 31 August
Get ready for summer: 12 weeks of fully personalised online coaching that carries you through spring and lands you at summer feeling like a different woman. Nothing about this challenge is generic – every challenger gets:
- Personalised nutrition (macros) – calculated for you, adjusted as you progress
- Training built for you – 3-5 sessions per week, home or gym based
- Weekly check-ins & adjustments – a real coach watching your progress every single week
- Group video calls – so you’re never doing this alone
- 100’s of recipes & full app access
How payment works
Weekly option: today you pay your sign-up fee only – and it covers the final week of the challenge. Your weekly debits (same amount as your sign-up fee) are then set up in the coaching app and only run while the challenge is actually on – from 31 August, for weeks 1-11. No payments before the challenge starts.
Upfront option: one payment today covers the entire 12 weeks – nothing else to pay.
How to join
- Choose your payment option above and check out.
- You’ll be added to the Estro coaching app within 48 hours.
- Complete your onboarding forms in the app and we start designing your programs!
NOTE: all current coaching clients have FREE access to the challenge – no need to purchase. Check the app for your invite.
Frequently Asked Questions
Do I need a gym membership to do the challenge?
No! Your training program is built completely around you – 3-5 sessions per week designed for whatever you have access to, whether that’s a fully equipped gym or a couple of dumbbells in your lounge room. Tell us your setup in your onboarding forms and we design around it.
How do the weekly payments actually work?
Today you only pay your sign-up fee – and it covers the final week of the challenge. Your weekly debits are then set up in the coaching app and only run while the challenge is on: from 31 August, for weeks 1-11. Nothing is debited before the challenge starts. Prefer one payment? Choose the upfront option and you’re done.
I’m a complete beginner – is this for me?
Absolutely. Every program is written for YOUR experience level, and your coach checks in with you every single week to adjust as you go. Beginners often see the biggest changes over 12 weeks – you don’t need to be fit to start, that’s the whole point.
What happens after I sign up?
You’ll be added to the Estro coaching app within 48 hours. Complete your onboarding forms in the app, and we start designing your personalised training and nutrition programs so everything is ready for day 1 on Monday 31 August. Sign-ups close Friday 28 August so every challenger’s program is ready on time.

Starts Monday 31 August. Personalised macros + training (3-5 sessions/wk, home or gym) + weekly check-ins + group calls + 100’s of recipes. Current clients: free access via the app.

